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Christian Vonscheidt
Head of Content Design at Zalando
#brandarchitecture #valuepropositions #naming #positioning #storyfinding #messaging #UXwriting #productmarketing #behaviouraldesign
Profil
Christian is a full-stack content strategist and product design leader lovingly agonising over UX at the intersection of brand disloyalty, affect perseverance, and capitalism optimism porn.
At Zalando, Christian leads the central content design team and wider UX writing community.
At Grace, he helps founders find the message–audience to their product-market fit and translate product strategy into narratives that make audiences aware, consider, and want to Series A.
At some point in the past, he has plotted editorial, video, investigative, and marketing content for VICE, DDB, Motherboard, BBC, Leo Burnett, ARTE, Jung von Matt, Highsnobiety, funk, Fab, Vogue, Virtue, Handelsblatt, Plantage, i-D.