Ida Tin


»The one thing I really try to be good at is to learn fast«

Das Interview wurde auf Englisch geführt. Um Idas Antworten unverfälscht wiederzugeben, haben wir die Originalsprache beibehalten. Die meisten Blogbeiträge werden zukünftig auf Deutsch erscheinen.

About Ida Tin

Ida Tin is a lifelong entrepreneur. When she started studying entrepreneurship at the prestigious business school KaosPilots in Denmark, she had already founded her first business. After graduating, she explored the world by motorcycle and wrote a bestseller about her experience. 2012, Ida and her partner Hans Raffauf founded the startup Clue. The app allows women to gain knowledge about their cycle and everything that comes with it. In many countries, including Germany, Mexico, and the USA, Clue is one of the most popular and successful apps in the area of ‘health and fitness’. Periods and fertility are daily realities for half the world, yet this topic is rarely discussed. That means there's a huge opportunity for innovation, both for businesses and for technology. Ida believes that by empowering people, scientists, researchers, and doctors with better data and information about female health, we can make a profound change in this crucial aspect of everyday life.


Name: Ida Tin
Start Up: Clue
Founding year: 2012

What does being a leader mean to you?
You have to be a bigger version of yourself. The most important thing is to be able to lead yourself. You can always find a good marketing person but your startup will take all kinds of weird directions and you will have to deal with that. So the one thing I really try to be good at is to learn fast.

When is the right time to found a startup?
Now. You are never ready and it only gets harder the older you get. You will have more fixed costs and obligations. Your friends will be getting fancy jobs and here you are with your unready little thing. Starting early is easier than starting later.
You don’t know what it is you don’t know yet. No matter how good your plan is - you have no idea what you’re going to need in five years.

Do you think women are more risk-averse than men?
I think that the definition of risk is very subjective and I don’t necessarily think that risk is something that can be defined by people who are not in the specific situation.
If you’re a mountain climber you don’t think it’s risky because you know what you are doing.

What sacrifices does a founder have to be willing to make?
It depends on the person and the startup. You have to be very aware of the sacrifices that you are personally willing to make. Nowadays there is a certain glamour around entrepreneurship and this is misleading. It is a lot of hard work.
But more importantly: There are always sacrifices no matter what you do. For example when you are working for someone else you might not be as free to decide what you want to spend your life working on. You might work in a culture you don’t like as much as the one you could have created yourself. Or you suddenly get fired because your company is getting merched and these things are out of your control.
It’s just a different set of sacrifices.

What are the biggest barriers that are keeping people from founding?
The biggest barriers are internal. You might think you don’t have the right education yet or you haven’t met the right cofunder or your plan is not good enough. But the hardest choice you’re ever going to make is to get started.

Ida, thank you a lot for the Interview!